What We Do

Our process is simple. It’s quality over compromise —
providing best research practices for our clients and respondents within budget and on time.

Data Collection

Coding/Tabulation

Intercept Research

Media Evaluation Research (Perception analyzers)

Mystery Shopping (In-Language)

Survey Design

Survey Research

Telephone Interviewing

In-depth Interviews

EMS conducts intensive individual interviews with a small number of respondents to explore perspectives on a particular idea, program, or situation. Using questions and probes, the culturally aligned interviewer follows a discussion guide to ensure the research question is fully explored. IDIs can be conducted in-person or online, both effective qualitative research strategies.

Cognitive Interviewing

Executive Interviewing

Ethnographic Interviews

On-site Interviews

Focus Groups

Online / In Person

Dynamic discussions, online and in-person, are moderated in native languages; this is one of the areas where EMS shines. Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.

Project Management

Multi Language Interpretation

Multi Language Transcription

Statistical Data Analysis

Recruiting

EMS robustly recruits to meet the project requirements, in-language and throughout the US. The Project Manager mobilizes EMS in-house recruiting department to contact, screen, and schedule potential participants. Follow-up reminders regarding the attendance utilize various communication methods: telephone, text, email, and Linked-In.

Surveys, Questionnaires

Surveys are the bedrock of market research. EMS can conduct them online, in person, pop-up or via panels or telephone. It provides reliable, usable, primary data to inform business decisions. Surveys can be quantitative (yes/no; Likert Scale, etc.) and/or include qualitative, short-answer questions. EMS can design surveys and translate into languages needed for the research, administer them and conduct analysis, including descriptives, statistical and/or crosstabs.

Who We Serve

Extensive multi-sector research in healthcare, transportation, utilities, media messaging, government and multiculturally specific markets.

Government

USDA, New York State, Centers for Disease Control, Environmental Protection Agency

Healthcare

USDA, New York State, Centers for Disease Control, Environmental Protection Agency

Media/Messaging

AirBnb, Centers for Disease Control, TuneCore, Public Health Solutions, New York Life Insurance Company, Los Angeles CA County, Washington State Department of Fish and Wildlife (WDFW)