Our President and CEO Kai Fuentes joined ‘The New Mainstream’ podcast to discuss how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion.
Beyond focus groups, greater diversity is needed across the market research industry. Often, diverse teammates doing the work—running the data tables and visualizing the data—aren’t the ones presenting the work, and that needs to change. There’s value in bringing those in the back of the house to the front to create equal opportunity for advancement.
By prioritizing inclusivity and authenticity internally, companies can forge deeper connections with consumers externally and drive meaningful change in the marketplace.
You can listen to the whole episode, below.
