In market research, some clients want the impossible—a project completed quickly, inexpensively, and high-quality. They want it to be fast, good, and cheap. But you can only ever achieve two of those things with one project. There has to be a compromise somewhere. Fast, Good, and Cheap What’s considered fast,
Overlooking the potential of secondary market research can prove to be a costly mistake for marketers and businesses. While primary research – original data obtained directly from the customer – is seen as richer and more valuable, secondary research can be equally, if not more, insightful and provide immense benefits
Market research and consumer data are usually a critical weapon in any marketer or business owner’s arsenal. Having detailed and clear insights into who your customers are, and why they make the choices they make, is an important part of effective advertising. But bias – defined as a deviation of
Understanding a consumer’s needs and preferences can often be a challenging task. Many have hoped that artificial intelligence and machine learning (AI/ML) algorithms will make it easier for market researchers to identify critical information to better target customer groups. The release of ChatGPT, a new chatbot system created by OpenAI
A satisfied audience or customer base is key to your business’s success. You must keep your finger on your customers’ pulse to measure their satisfaction levels. Conducting a customer survey is one of the best methods of understanding whether you’re meeting their needs and expectations and obtaining critical, actionable feedback.
Using market research to collect data and draw insights into consumer behavior is one of the most integral parts of marketing. And while there’s a large range of marketing technology tools and automation available, they aren’t game changers in the way Artificial Intelligence (AI) can be. Artificial intelligence programs aren’t
Conversations about race and culture can rouse a range of uncomfortable emotions. However, these issues are too important to avoid—even when the discussions feel strained or awkward. Conversation is the key to understanding the reality and experiences of diverse groups of people, strengthening our empathy, and fighting implicit prejudice. As
In 2007, a team of researchers published what is now considered a seminal study about diversity. They found Americans generally favor “diversity” as a concept but tend to quickly revert to what the researchers called “happy talk” when pressed: vague, inoffensive dialogue that doesn’t mean anything. The study found that
Ebony Marketing Systems President and Founder Kai Fuentes shares her tips for avoiding burnout. As a qualitative specialist I find myself talking ALL of the time. My kids think that “Mama talks for a living.” At first I did not agree, but then I started realizing just how much I
Acting as a mirror to the historical implications of human and community behavior, cultural anthropology lends deep roots to the work of market research and can significantly inform both the execution of the research and the subsequent results. Let’s take a brief look at what the inclusion of cultural anthropology
