How many of us had even heard of a “Chat GPT” a few months ago? But now the question—that we pose to the artificial intelligence chatbots and ourselves—is how will these AI chatbots change the world? As fascinating as chatbots are, they are just one example of the near-future technologies
You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as
Over the past few years, government agencies, non-governmental organizations, and philanthropies have put a greater emphasis on inclusivity. Many grants offered by these groups now require applicants to discuss how their project will benefit a multicultural society – and how they will measure impact. Grant writing, in and of itself,
When it comes to diversity issues, language is important and complex. That’s why a single essay in Odyssey became a bombshell when it proposed that we should use the word “minoritized,” rather than “minority” to describe those impacted by social disparity. The Problem with “Minority” As the author explained in
So, you’re beating around the bush — or you’ve just told someone to break a leg before a big presentation. Maybe you’re quitting something cold turkey or just trying to get all of your ducks in a row before you leave work for the day. English is a vivid, creative,
Before tackling growth in your company or launching a new initiative, conducting thorough market research can be extremely valuable. That way, you can base your company’s decisions and new direction on actual consumer behavior, market trends, and your industry’s landscape. Whether you conduct focus groups or launch surveys, market research
Market research data and findings are important in guiding your business’ marketing and advertising strategy. But market research can sometimes bring to light shocking, surprising or jarring results – leaving you wondering if it provides an accurate picture. So, what do you when you end up with jarring results? Do
When it comes to understanding the concept of ethnographic research, it is both clear and complex. It’s a qualitative method of understanding the social world—learning how societies and individuals operate through the analysis of interviews and observations—rather than a more quantitative (i.e. numbers) approach that relies more on sources such
Constructing effective surveys is hard enough, but it can become even more complex if your target audience includes members from different racial or ethnic groups. How can you be sure your questions will mean the same thing to those with various backgrounds? What if the answers come back the same,
In the past, there were tried and true ways to reach your audience. You’d give them a call and ask them a few questions – or send an email with a link to fill out a short survey. The audience surveying tools and techniques that worked a few years ago
