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Kai Fuentes

Tips for Avoiding Burnout from our President

Ebony Marketing Systems President and Founder Kai Fuentes shares her tips for avoiding burnout. As a qualitative specialist I find myself talking ALL of the time. My kids think that “Mama talks for a living.” At first I did not agree, but then I started realizing just how much I

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Qualitative

The Power of Market Research Rooted in Cultural Anthropology

Acting as a mirror to the historical implications of human and community behavior, cultural anthropology lends deep roots to the work of market research and can significantly inform both the execution of the research and the subsequent results. Let’s take a brief look at what the inclusion of cultural anthropology

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