Constructing effective surveys is hard enough, but it can become even more complex if your target audience includes members from different racial or ethnic groups. How can you be sure your questions will mean the same thing to those with various backgrounds? What if the answers come back the same,

In the past, there were tried and true ways to reach your audience. You’d give them a call and ask them a few questions – or send an email with a link to fill out a short survey. The audience surveying tools and techniques that worked a few years ago

In market research, some clients want the impossible—a project completed quickly, inexpensively, and high-quality. They want it to be fast, good, and cheap. But you can only ever achieve two of those things with one project. There has to be a compromise somewhere. Fast, Good, and Cheap What’s considered fast,

Overlooking the potential of secondary market research can prove to be a costly mistake for marketers and businesses. While primary research – original data obtained directly from the customer – is seen as richer and more valuable, secondary research can be equally, if not more, insightful and provide immense benefits

Market research and consumer data are usually a critical weapon in any marketer or business owner’s arsenal. Having detailed and clear insights into who your customers are, and why they make the choices they make, is an important part of effective advertising.  But bias – defined as a deviation of

Understanding a consumer’s needs and preferences can often be a challenging task. Many have hoped that artificial intelligence and machine learning (AI/ML) algorithms will make it easier for market researchers to identify critical information to better target customer groups. The release of ChatGPT, a new chatbot system created by OpenAI