There’s a stereotype that “Gen Z” (those aged 11-26) and Millennials (aged 27-42) are both uninformed and uninterested in the news. However, recent research has debunked this and other myths about today’s youth, with insights revealing that we should do more than throw up our hands and say, “Kids today!”
Ebony Marketing Systems President and CEO Kai Fuentes was interviewed in the November issue of Minority Business Entrepreneur (MBE) magazine, where she discussed business integrity, Ebony Marketing Systems, Minority-Owned Business Enterprises (MWBE), multicultural research and more. MBE magazine was founded in 1984 to promote business ownership and entrepreneurial development for
Demographic shifts in global and US populations will transform the populace in the next decade and will provide opportunities and challenges for businesses. Global Population Growth is Slowing The global population continues to grow, but the growth rate slows each year. Human population on earth is expected to plateau at
A study published in the Journal of the American Medical Association (JAMA) Open Network found that Black children and those from lower socioeconomic backgrounds were less likely to participate in research that involved data collection through wearable devices. What Is a Wearable Device? Wearable technology in clinical research refers to
How many of us had even heard of a “Chat GPT” a few months ago? But now the question—that we pose to the artificial intelligence chatbots and ourselves—is how will these AI chatbots change the world? As fascinating as chatbots are, they are just one example of the near-future technologies
You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as
