Research Highlights Diversity in U.S. Black Population

Since 2000, the Black population in the United States has grown by 32% to 47.9 million people in 2022. Black Americans include those who identify as Black alone, those who say their race is Black in combination with other racial backgrounds, and Hispanics and Latinos who also say their race

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The Art and Science of Asking Amazing Questions

Nearly anyone can ask a question.  If you count Google searches as questions, the human population asks over 8 billion questions daily —a huge number, but somehow pales compared to the 200 questions a preschooler can ask in a single day.  Not all of these are thought-provoking questions driven out

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A Crash Course on the World of Mystery Shopping

When it comes to market research, sometimes it is easy to overlook an obvious source of data: your own place of business. However, the challenge is distinguishing what you plan as your customers’ experience and what they actually experience. How does your staff treat customers when you’re not around? What

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Follow Your Intuition (But Test It First!)

Go with your gut. It’s fair advice, and when you’re good at something, your intuition can take you far. But it’s possible to get overconfident about what you think you know. And the world of market research leaves little room for error. While your intuition could lead you to rare

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CEO Kai Fuentes joins the Insights Association Board of Directors

Insights Association is proud to announce the election of Board Directors, which includes Ebony Marketing Systems’ CEO Kai Fuentes. The IA membership has voted to approve four new members to its Board of Directors. At the Insights Association, Board members are nominated via a call for candidates from the Nominating Committee.

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