In the recent episode of the ‘She Leads’ podcast with Adrienne Garland, titled “Inspiring Positivity Among Women and Underserved Communities with Kai Fuentes”, our President and CEO shares how replacing negative thoughts with positive ones is crucial, especially for women. Inner work and healing significantly can help in the growth
Do surveys make good bedtime stories for kids? It worked for Ebony Marketing Systems President & CEO Kai Fuentes! Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents
Our President and CEO Kai Fuentes joined ‘The New Mainstream’ podcast to discuss how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion. Beyond focus groups, greater diversity is needed across the market research industry. Often, diverse teammates doing the work—running the data tables and
In a recent article for Multicultural Marketing Resources, “AAPI is a Community Not a Singular Market – Ebony Marketing Systems Guides Clients Through the Breadth and the Depth of Asian American and Pacific Islanders” our President & Founder Kai Fuentes discusses the efforts of Ebony Marketing Systems to help marketers
Global demographics are undergoing a profound transformation. Populations in Europe and China are shrinking. India is surpassing China as the most populous nation. And by 2050, parts of Europe and East Asia are expected to have nearly 40 percent of their populations aged 65 and older. This demographic shift presents
The quest to improve research in racially and ethnically diverse communities is relatively new. Since 2008 when the US Census began a concentrated effort to improve the accuracy of racial and ethnic data collected by the census, the surveying of diverse communities has been evolving. Increasing Diversity Demands More Nuanced
